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What you don’t want
Latest
What you don’t want
Newspaper advertising
Speak to strangers
The Unlived Life pt2
Marketing
How long does it take to see results from SEO?
SEO is an investment that requires patience. While most sites see initial movement in 3-6 months, meaningful results often take 6-12 months to materialize. The key is consistency—implementing strategic optimizations, creating quality content, and building authority signals gradually. Don’t chase quick wins; focus on sustainable growth that compounds over time.
How much money does Temu spend on ads per year?
Despite investing over $500 million in advertising in 2023 alone and capturing America’s attention with its catchy Super Bowl commercials, Temu now faces existential challenges as new tariffs threaten its business model. The Chinese e-commerce giant, which burst onto the scene in 2022 promising prices that let shoppers “shop like a billionaire,” is scaling back its aggressive marketing campaigns and warning customers of impending price hikes as Trump-era tariffs of up to 145% and the elimination of the crucial $800 import exemption fundamentally alter the economics that fueled its meteoric rise.
A job in marketing does not always require a degree
Marketing has evolved from an exclusive field requiring prestigious degrees to an accessible career path where practical digital skills often matter more than formal education. With free certifications from industry leaders and countless online resources, passionate individuals can quickly establish their marketing credentials by mastering platforms like Google Ads and SEO tools rather than spending years on traditional university qualifications.
Is newspaper advertising worth it in 2025?
Newspaper ads aren’t completely dead, but the rules have changed. In a digital world where attention is a scarce commodity, print advertising now has to compete not just with other ads on the page, but with the viral velocity of social media. To win, it needs to be bolder, smarter, and far more creative than ever before.
The only way to promote your business on social media in 2025
In a world where attention spans are short and newsfeeds move fast, promoting your business on social media is no longer optional—it’s essential. But the old ways won’t cut it. Forget boring graphics and newspaper-style ads. In 2025, it’s about real connection, smart content, and showing up like you belong in the culture.
The New Burnt Clubhouse in Green Point Cape Town
In its early days, digital marketing was the domain of ecommerce businesses, selling products people didn’t necessarily need—but with enough ads, would eventually want. It was a space dominated by Facebook and Google ads, with the occasional email campaign thrown
“Buy my course bro”
“Buy My Course Bro” has become the battle cry of social media’s self-proclaimed business gurus. Behind the luxury car rentals and borrowed mansion backdrops lies a simple truth: the real money isn’t in doing business—it’s in selling the dream of doing business to aspiring entrepreneurs desperate for a shortcut to success.
Business
“Buy my course bro”
How to get started in Airbnb rental arbitrage
Hue Cafe in Windermere, Durban: A real space for creatives
Interesting Reads
The camera phone
The camera phone transformed us all into photographers, but at what cost? As we scroll through endless feeds of perfectly curated moments, we’re left comparing our messy realities to others’ manufactured highlights. Perhaps our collective mental health crisis isn’t about social media itself—it’s about the infinite digital lens that turned authentic moments into performances.
Is Uber actually cheaper than owning a car in South Africa?
Is Uber actually cheaper than owning a car in South Africa? The answer depends on your travel patterns. Short commutes favor ride-sharing, while longer distances make ownership economical. Research shows traveling under 650km monthly makes Uber the budget choice, while exceeding 1,850km tips the scales toward car ownership. Calculate your typical monthly distance to make the smart financial decision.
The global toll of fast fashion and clothing waste
Fast fashion brands may offer convenience, but at what cost? As 92 million tonnes of textile waste fill landfills annually, and millions of garment workers endure exploitation for minimal pay, we must confront the unsustainable reality behind bargain prices. Breaking this cycle requires supporting ethical alternatives and redefining our relationship with clothing.
Being kind to AI is costing a fortune
Being kind to AI chatbots has a hidden cost. While saying “please” and “thank you” seems harmless, these extra words require massive computational resources. According to OpenAI CEO Sam Altman, these pleasantries cost tens of millions in electricity bills. Unlike human interactions where kindness is free, politeness to AI comes with a significant environmental price tag.
What is the difference between AI and Google Search?
Google and AI serve fundamentally different purposes. Think of Google as a vast library that points you to information sources, while AI functions more like a knowledgeable librarian who synthesizes information for you. Understanding this distinction helps you choose the right tool—Google for factual queries and real-time updates, AI for complex questions requiring dialogue and personalization.
Can short term rentals displace natural residents?
Short-term rentals like Airbnb can significantly disrupt housing markets in popular cities, driving up prices and displacing long-term residents. Berlin’s experience shows how concentrated rentals in desirable neighborhoods accelerated gentrification, prompting regulatory responses. However, these platforms also provide economic benefits by diversifying income for homeowners and distributing tourism dollars beyond traditional districts.
Is it better to rent or own your home in South Africa?
Renting offers flexibility that home ownership cannot match. If you’re uncertain about your future location or lifestyle choices, renting provides freedom to relocate without financial hurdles. Renters enjoy predictable monthly payments, unlike homeowners who face fluctuating costs from interest rate changes, maintenance expenses, and potential HOA special levies.
Finance
Is it better to rent or own your home in South Africa?
What does ‘self-liquidating debt’ mean?
‘Bitcoin Witsand’ the new Bitcoin economy in South Africa
What does OPM stand for?
Things Megan Googles
Each week our perpetual Googler Megan pulls back the curtain on her most intriguing search rabbit holes. Join Megan as she transforms her digital wanderings into thoughtful explorations that might just answer questions you didn’t know you had.
What Is Castor Oil?
Rich in history and health benefits, castor oil has earned a loyal following for good reason. Extracted from the seeds of the castor bean plant (Ricinus communis), this thick, pale-yellow oil has been used for centuries across medicine, beauty, and
What Is Fiber?
When you hear people talk about fiber, they’re usually referring to one of the most essential—but often overlooked—parts of a healthy diet. Fiber is a type of carbohydrate found in plant-based foods. But unlike other carbs, your body can’t fully
What Is Engine Coolant?
Your car’s engine works hard—so hard, in fact, that it generates an immense amount of heat every time you drive. If left unchecked, that heat could seriously damage engine components. That’s where engine coolant comes in. Also known as antifreeze,