Explore Marketing Insights, Tools, and Strategies

Despite investing over $500 million in advertising in 2023 alone and capturing America’s attention with its catchy Super Bowl commercials, Temu now faces existential challenges as new tariffs threaten its business model. The Chinese e-commerce giant, which burst onto the scene in 2022 promising prices that let shoppers “shop like a billionaire,” is scaling back its aggressive marketing campaigns and warning customers of impending price hikes as Trump-era tariffs of up to 145% and the elimination of the crucial $800 import exemption fundamentally alter the economics that fueled its meteoric rise.

Marketing has evolved from an exclusive field requiring prestigious degrees to an accessible career path where practical digital skills often matter more than formal education. With free certifications from industry leaders and countless online resources, passionate individuals can quickly establish their marketing credentials by mastering platforms like Google Ads and SEO tools rather than spending years on traditional university qualifications.

Newspaper ads aren’t completely dead, but the rules have changed. In a digital world where attention is a scarce commodity, print advertising now has to compete not just with other ads on the page, but with the viral velocity of social media. To win, it needs to be bolder, smarter, and far more creative than ever before.

In a world where attention spans are short and newsfeeds move fast, promoting your business on social media is no longer optional—it’s essential. But the old ways won’t cut it. Forget boring graphics and newspaper-style ads. In 2025, it’s about real connection, smart content, and showing up like you belong in the culture.

In its early days, digital marketing was the domain of ecommerce businesses, selling products people didn’t necessarily need—but with enough ads, would eventually want. It was a space dominated by

“Marketing is no longer about the stuff that you make, but about the stories you tell.” — Seth Godin Growth is exciting—until it stretches your team too thin. As businesses

What is direct comparative advertising? If you’ve ever seen a Pepsi commercial that takes a direct jab at Coca-Cola, or a Burger King ad mocking McDonald’s, you’ve witnessed the unfiltered

The Rise of Remote Marketing Careers “Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin. In today’s digital-first world, businesses

“The goal is to work smarter, not harder.” — that’s been said in countless boardrooms, pitch meetings, and strategy sessions. But in digital marketing, this isn’t just a catchphrase. It’s

Sports marketing is a specialized branch of marketing that focuses on promoting sports-related products, events, teams, and athletes while leveraging the popularity of sports to market non-sports products. This field

Search Engine Optimisation Services African Consulting Surveyors (ACS) has recently partnered with our SEO services to enhance their online visibility and improve search rankings. As a leading geospatial service provider,

Minimalistic marketing is a strategy that focuses on simplicity and clarity in promotional materials and messaging. It aims to strip away excess elements and distractions, presenting a clean and straightforward

Guerrilla marketing is a marketing strategy that relies on unconventional and low-cost tactics to promote a product, service, or brand. It often involves using creativity, imagination, and ingenuity to capture

Google Search Console and Google Analytics have distinct primary focuses that cater to different aspects of website management and performance tracking. Google Search Console is primarily designed to monitor and

Measuring the efficacy of digital ads involves analyzing a range of key metrics that provide crucial insights into various aspects of ad performance. These metrics help advertisers understand the impact

ROAS, or Return on Ad Spend, is a crucial metric for evaluating the effectiveness of advertising campaigns on Facebook and Meta. It enables businesses to determine the direct financial return

An online reputation management (ORM) tool is a digital solution designed to monitor, analyze, and improve how a person, brand, or business is perceived online. These tools help manage and

It appears that this year has already brought some significant growth and transformative ideas for Google, setting the stage for potential changes to its current landscape which we have all

The time it takes to see results from Search Engine Optimisation (SEO) can vary widely depending on several factors. Generally, it can take anywhere from three to six months to

Search Engine Optimization (SEO) is a fundamental component of any successful online strategy for several compelling reasons. Firstly, it significantly enhances the visibility and traffic of your website by ensuring

If you’re searching for a top-notch digital marketing agency in Pretoria, look no further. Our agency specializes in delivering tailored digital marketing solutions to businesses of all sizes across Pretoria

Geotagging photos is essential for Search Engine Optimisation because it adds location-based metadata to the images, providing search engines with valuable context about where the photos were taken. This geographical

Instagram ads are paid promotional posts or stories that appear on the Instagram platform. These ads are created and managed through Facebook Ads Manager, allowing businesses to reach their target

SGE stands for Search Generative Experience (SGE) and is an innovative feature introduced by Google that leverages artificial intelligence (AI) to enhance the search experience for users. It aims to

Encountering a 404 Error is a common experience for internet users navigating websites. Despite their prevalence, many individuals may not fully grasp the significance of these errors, potentially overlooking opportunities for

Google recently made a significant change in its leadership by appointing Liz Reid as the Vice President of Search. This move underscores Google’s commitment to advancing its search capabilities and

Currently, the method outlined in the article functions effectively for the GA Universal Analytics feature. However, if you still require assistance linking Google Ads to GAv4 please feel free to

For years now there has been a serious debate among marketers about the efficacy of email marketing. Many are left a feeling that email marketing just isn’t as effective as

Return on Ad Spend (ROAS) ROAS serves as a vital indicator for digital marketing agencies and advertisers, offering valuable insights into the profitability and efficiency of paid advertising campaigns. At

At its core, Search Engine Optimisation (SEO) is the art and science of optimizing a website to improve its visibility in search engine results pages (SERPs). It’s the strategic roadmap

What is whitelisting? Whitelisting on social media refers to the practice of allowing specific users or entities to bypass certain restrictions or filters on a platform. It is a way

What is email marketing? Email marketing is a digital marketing strategy that involves sending emails to a group of people or subscribers with the goal of promoting products, services, or