The more I come to understand what makes stories great, the more I realise that the single greatest ingredient is truth. In our age of endless entertainment options and fleeting viral content, we might wonder why certain narratives continue to

“Not wanting something is as good as having it.” – Naval Ravikant “It is just as important to know what you don’t want as it is to know what you do want.” This is an idea that my dad has

I don’t think that I would get too much pushback for saying that I think that newspaper advertising is a bit of a waste of time for any small businesses today. To start, not many people actually still pick up

In a world dominated by screens and algorithms, the simple act of speaking to strangers has become both revolutionary and essential. Our reluctance to engage with unknown people represents one of modern society’s great paradoxes—we desire connection, advancement, and novelty,

“Our suffering comes from our unlived life–the unseen, unfelt parts of our psyche.” ― C.G. Jung The first step toward reconciliation with our authentic selves is acknowledging the depth of our suffering. We often mistake the source of our pain,

“The greatest burden a child must bear is the unlived life of the parents” – Carl Jung I think in just about every one of us there exists a constant internal conflict of some sort. A conflict between the lives

“No one can compete with you on being you. Most of life is a search for who and what needs you the most.” – Naval Ravikant For as long as I can remember, we’ve been cautioned against comparing our behind-the-scenes

“Attention is the rarest and purest form of generosity.” — Simone Weil ​ In a recent article, I discussed the decline in our collective attention spans, attributing this trend to the pervasive influence of social media and the instant access

“Focus does not mean saying yes, it means saying no.” – Steve Jobs Focus is one of those concepts that’s simple to understand, but difficult to master, especially for entrepreneurs. If you’re wired for ideas, building, or chasing opportunity, the

We glorify being busy like it’s a badge of honour—but what if it’s actually getting in the way? In this edition, we explore the difference between being busy and being productive, why dopamine-fueled to-do lists are so addictive, and how true creativity needs space to breathe.

“Life doesn’t make any sense, and we all pretend it does. Comedy’s job is to point out that it doesn’t make sense, and that it doesn’t make much difference anyway.” ~ Eric Idle Why do we constantly feel the need

Marketing is evolving. Traditional online strategies are no longer enough. With social media more saturated than ever, the brands that stand out aren’t the ones shouting the loudest but the ones engaging the most. Community-based marketing is quickly becoming the

“You don’t know what you don’t know.” ~ Socrates The most dangerous thing in the world isn’t ignorance, it’s certainty. Think about all the times you’ve been absolutely convinced of something, only to realise later you were completely wrong. Mark

“The sun’s rays do not burn until brought to a focus.” – Alexander Graham Bell How easily distracted are you? And I don’t just mean by the little things. We all get sidetracked by notifications, social media, or some new

Sometimes the secret to success isn’t about building perfectly scalable systems—it’s about doing things that don’t scale. I first encountered this idea in Reid Hoffman’s Masters of Scale, and it’s one of the more insightful ideas I have read. Hoffman

You don’t need another book, another podcast, or another three-month planning phase. You just need to start. Thinking, planning, and perfecting might feel like progress, but until you do something, you’re nowhere. Whether it’s a new business, a product, or

Customer perspective goes beyond just understanding needs and expectations; it also involves grasping the communication they receive from your business. Effective marketing is fundamentally about communication. To truly understand customer perspective, it’s crucial to comprehend the messages your customers are

In the pursuit of finding the most effective outcomes, marketers embrace a culture of experimentation. We understand that we don’t always have the answers from the get-go, but what we do have is the agility to test and iterate faster

Marketing has always required big ideas. Whether you worked in advertising on Madison Avenue in the 60’s or you are one of todays digital marketers, it’s all the same. Back then it was the Volkswagen ’Think Small’ campaign and today