Think Big

“Life doesn’t make any sense, and we all pretend it does. Comedy’s job is to point out that it doesn’t make sense, and that it doesn’t make much difference anyway.” ~ Eric Idle Why do we constantly feel the need to explain ourselves? There are elements to life that are simply unexplainable. Yet, we persist […]

Marketing is evolving. Traditional online strategies are no longer enough. With social media more saturated than ever, the brands that stand out aren’t the ones shouting the loudest but the ones engaging the most. Community-based marketing is quickly becoming the most effective way to build long-term brand loyalty, and businesses that ignore it are falling

“You don’t know what you don’t know.” ~ Socrates The most dangerous thing in the world isn’t ignorance, it’s certainty. Think about all the times you’ve been absolutely convinced of something, only to realise later you were completely wrong. Mark Twain put it best when he said that “It ain’t what you don’t know that

“The sun’s rays do not burn until brought to a focus.” – Alexander Graham Bell How easily distracted are you? And I don’t just mean by the little things. We all get sidetracked by notifications, social media, or some new Netflix series, but these kinds of distractions are easy to identify and relatively easy to

Sometimes the secret to success isn’t about building perfectly scalable systems—it’s about doing things that don’t scale. I first encountered this idea in Reid Hoffman’s Masters of Scale, and it’s one of the more insightful ideas I have read. Hoffman talks about a crowdfunding company where teachers raising money for class trips and projects would

You don’t need another book, another podcast, or another three-month planning phase. You just need to start. Thinking, planning, and perfecting might feel like progress, but until you do something, you’re nowhere. Whether it’s a new business, a product, or a creative project, the first step is action. But before you take that step, ask

Customer perspective goes beyond just understanding needs and expectations; it also involves grasping the communication they receive from your business. Effective marketing is fundamentally about communication. To truly understand customer perspective, it’s crucial to comprehend the messages your customers are receiving, how they interpret these messages, and the context in which they encounter them. This

In the pursuit of finding the most effective outcomes, marketers embrace a culture of experimentation. We understand that we don’t always have the answers from the get-go, but what we do have is the agility to test and iterate faster than anyone else. This allows us to gauge results quickly, pivot when necessary, and ultimately,

Marketing has always required big ideas. Whether you worked in advertising on Madison Avenue in the 60’s or you are one of todays digital marketers, it’s all the same. Back then it was the Volkswagen ’Think Small’ campaign and today it’s the AirBnB’ Live Anywhere’ campaign. Whether you’re talking then or now, one thing still