Geotagging photos is essential for Search Engine Optimisation because it adds location-based metadata to the images, providing search engines with valuable context about where the photos were taken. This geographical information can enhance the relevance of the content to local search queries, increasing the likelihood of the images appearing in relevant search results, especially for users looking for businesses, services, or attractions in specific locations. Additionally, geotagging can contribute to improving the overall visibility and credibility of a website or business in local search results, which is particularly advantageous for brick-and-mortar establishments targeting a local audience. By incorporating geotagged images into their online presence, businesses can effectively boost their Search Engine Optimisation efforts and attract more targeted traffic to their website.
How do geotagged images affect SEO?
Geotagging your images is a powerful tool for improving your website’s SEO performance. By adding geographical metadata to your images, you help search engines like Google understand the context and location relevance of each image, ultimately increasing the likelihood of your website appearing higher in search results. This is particularly beneficial for local searches, as geotagged images can enhance the visibility of your website or Google Business Profile when users search for specific locations.
When someone searches for a particular location, geotagged images associated with that location may appear in the search results, driving more traffic to your website and potentially leading to increased conversions. By providing search engines with a clearer understanding of your website’s content and its relation to specific locations, geotagged images can improve your website’s ranking for relevant local search terms.
For instance, if you’re listing various restaurants in a city, geotagging images of each restaurant can enhance the relevance of your website in local search results. Essentially, geotagging images helps search engines prioritize the most relevant and location-specific content for users, aligning with their intent and improving the overall user experience. Therefore, by incorporating geotagged images into your website, you can effectively boost your SEO efforts and increase your online visibility in local search results.
What to do when your images are not automatically geotagged
If your images are not automatically geotagged when you take them, you still have options to manually add geotagging information. Many photo editing software and applications allow you to add geotags to your images after they have been captured. You can simply open the image in your preferred editing tool and look for options to add location data or metadata.
Alternatively, if you know the location where the photo was taken, you can manually input the latitude and longitude coordinates into the image metadata. This can be done using various online tools or software programs that allow you to edit metadata information.
While manually geotagging images may require some additional effort compared to automatic geotagging, it can still provide the same benefits for SEO purposes. By accurately adding location data to your images, you can improve their relevance to specific locations and enhance your website’s visibility in local search results.
How to Geotag Photos
There are many different ways to add geotags to your photos. You can use photo editing software like Adobe Photoshop or a dedicated geotagging tool. For this tutorial let’s use the GeoImgr geotagging tool.
Geotagging using GeoImgr
To geotag photos using GeoImgr, start by accessing the GeoImgr geotagging tool. Once you’ve opened the tool, upload the image you want to geotag. If you opt for the pro version of the tool, you have the convenience of typing in the name or address of the location, and the tool will automatically retrieve the longitude and latitude coordinates for you. However, if you’re using the free version, you’ll need to add the coordinates manually.
To manually add coordinates, you can find the latitude and longitude of the desired location using online mapping services like Google Maps. Simply navigate to the location on the map, right-click on the specific spot, and select “What’s here?” This action will display the latitude and longitude coordinates in the search bar. Copy these coordinates and paste them into the appropriate fields in GeoImgr.
Once you’ve inputted the coordinates, save the changes, and the image will now be geotagged with the specified location information. Geotagging your photos in this manner can enhance their relevance to specific locations, which can in turn improve their visibility in local search results and provide valuable context for viewers.
How to find the right coordinates for geotagging photos
To find the correct coordinates to geotag your photos, begin by opening another tab in your browser and navigating to Google Maps. Once there, use the search bar to input the location for which you need the longitude and latitude coordinates. This can be a business name registered with Google My Business or a specific street address.
Once you’ve located the desired spot on the map, right-click on the map pin that marks the location. This action will prompt a dropdown menu to appear, displaying various options including the longitude and latitude coordinates. By clicking on these coordinates, you’ll automatically copy them to your clipboard, making it easy to paste them into the geotagging tool of your choice. With the coordinates now at your disposal, you can proceed to geotag your photos accurately, enhancing their relevance and providing valuable location context.
Want To Learn More Ways To Increase Traffic To Your Website and Google Business Profile?
Geotagging images is one of many great ways to improve traffic to your website and climb local search rankings on Google. If you want to learn more about geotagging your photos or other actionable SEO tactics check out the rest of our blog for more.
