Nick Burn

The Ongoing Billboard Advertising Battle Between South African Insurance Companies

What is direct comparative advertising? If you’ve ever seen a Pepsi commercial that takes a direct jab at Coca-Cola, or a Burger King ad mocking McDonald’s, you’ve witnessed the unfiltered battleground of U.S. advertising. In America, companies are legally allowed to mention and even criticise their competitors by name in what is known as comparative […]

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Community based marketing

Marketing is evolving. Traditional online strategies are no longer enough. With social media more saturated than ever, the brands that stand out aren’t the ones shouting the loudest but the ones engaging the most. Community-based marketing is quickly becoming the most effective way to build long-term brand loyalty, and businesses that ignore it are falling

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A Man’s Search For Meaning by Viktor Frankl Book Review

Viktor Frankl was not only a survivor of the Holocaust, but a man whose experience of suffering became the foundation for one of the most enduring psychological frameworks of the 20th century. A trained neurologist and psychiatrist, Frankl was imprisoned in several Nazi concentration camps, including Auschwitz, where he endured unthinkable deprivation, brutality, and loss.

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How do I get started?

You don’t need another book, another podcast, or another three-month planning phase. You just need to start. Thinking, planning, and perfecting might feel like progress, but until you do something, you’re nowhere. Whether it’s a new business, a product, or a creative project, the first step is action. But before you take that step, ask

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