Search Engine Optimisation

SEO That Puts Your Brand On Top

How Search Engine Optimisation Works at Friing

We work a little differently when it comes to Search Engine Optimisation (SEO). We focus solely on results, leveraging simple techniques that we have spent years mastering to ensure that your brand comes out on top of search rankings for specific keywords that relate to your brand. In doing so we will utilise a variety of both on-site and off-site SEO strategies to enure your brands success and online visibilty. The only thing left is to let us guide you through the inner workings of our SEO process and watch as your online presence soars to new heights. We guarentee that our results speak or themselves.

Our Approach to Search Engine Optimisation

Audit & Research

We dedicate time to thoroughly understand our client's industry landscape, target audience demographics, competitors' strategies, and their current digital footprint. We conduct in-depth research to gather insights that will inform our strategic approach. This includes analyzing market trends, consumer behavior patterns etc.

Strategy Formulation

Once we've gathered all the necessary insights from our research and auditing phase, we begin crafting a customized digital marketing strategy tailored to our client's goals and objectives. We work closely with our client to define clear and achievable goals, identify key performance indicators (KPIs), and establish metrics for success.

Implementation & Analysis

With the strategy in place, we move on to the execution phase, where we put our plans into action across various digital channels. This may involve website optimization, content creation, social media management, paid advertising campaigns, email marketing, and more.


Search Engine Optimisation (SEO) is the process of improving your website’s visibility and ranking on search engine results pages (SERPs) organically, without paid advertising. It involves optimizing various aspects of your website to make it more attractive to search engines like Google, Bing, and Yahoo.

SEO is essential for businesses looking to increase their online visibility and attract more organic traffic to their website. By optimizing your website for search engines, you improve your chances of ranking higher in search results, which can lead to increased website traffic, more leads, and higher conversion rates.

Yes, having a mobile-friendly website is crucial for SEO. With the increasing use of mobile devices for internet browsing, search engines prioritize mobile-friendly websites in their search results. A mobile-friendly website provides a better user experience, which can positively impact your SEO efforts.

Yes, SEO is highly effective when done correctly. By implementing SEO best practices, businesses can improve their website’s visibility, attract more targeted traffic, and ultimately increase conversions and revenue. SEO is an ongoing process that requires time, effort, and expertise, but the long-term benefits are well worth the investment.

SEO focuses on optimizing a website to rank higher in organic search results globally or nationally, while Local SEO targets specific geographical areas to attract local customers. Local SEO strategies include optimizing Google My Business listings, local keyword targeting, and acquiring local citations to improve visibility in local search results.

On-Page SEO involves optimizing individual web pages to improve their search engine rankings and attract organic traffic. This includes optimizing meta tags, headings, content, and images, as well as improving site speed and user experience. Off-Page SEO, on the other hand, refers to activities done outside of your website to improve its authority and relevance in search engines’ eyes. This includes link building, social media marketing, and online reputation management.

Yes, website speed is crucial for both user experience and SEO. Search engines like Google consider page speed as a ranking factor, and users are more likely to abandon a website if it takes too long to load. Optimizing your website for speed can improve user satisfaction, reduce bounce rates, and positively impact your search engine rankings.

For accurate and reliable information about SEO, you can contact us directly. With so much hard to read and confusing information available online, we’re here to provide you with trustworthy guidance and expertise tailored to your specific needs. Reach out to us for more information about SEO and how it can benefit your business.

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