The Key to Business Efficiency & Growth

Nothing but the truth

The more I come to understand what makes stories great, the more I realise that the single greatest ingredient is truth. In our age of endless entertainment options and fleeting viral content, we might wonder why certain narratives continue to

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Marketing

The future of digital marketing and trends to watch out for

As AI reshapes digital marketing, the industry stands at a crossroads of innovation and adaptation. Rather than replacing humans, these technologies are becoming powerful tools that enhance our capabilities. Tomorrow’s successful marketers will be those who embrace AI integration while leveraging uniquely human creativity and strategic insight to deliver exceptional results for clients.

How long does it take to see results from SEO?

SEO is an investment that requires patience. While most sites see initial movement in 3-6 months, meaningful results often take 6-12 months to materialize. The key is consistency—implementing strategic optimizations, creating quality content, and building authority signals gradually. Don’t chase quick wins; focus on sustainable growth that compounds over time.

How much money does Temu spend on ads per year?

Despite investing over $500 million in advertising in 2023 alone and capturing America’s attention with its catchy Super Bowl commercials, Temu now faces existential challenges as new tariffs threaten its business model. The Chinese e-commerce giant, which burst onto the scene in 2022 promising prices that let shoppers “shop like a billionaire,” is scaling back its aggressive marketing campaigns and warning customers of impending price hikes as Trump-era tariffs of up to 145% and the elimination of the crucial $800 import exemption fundamentally alter the economics that fueled its meteoric rise.

A job in marketing does not always require a degree

Marketing has evolved from an exclusive field requiring prestigious degrees to an accessible career path where practical digital skills often matter more than formal education. With free certifications from industry leaders and countless online resources, passionate individuals can quickly establish their marketing credentials by mastering platforms like Google Ads and SEO tools rather than spending years on traditional university qualifications.

Is newspaper advertising worth it in 2025?

Newspaper ads aren’t completely dead, but the rules have changed. In a digital world where attention is a scarce commodity, print advertising now has to compete not just with other ads on the page, but with the viral velocity of social media. To win, it needs to be bolder, smarter, and far more creative than ever before.

The only way to promote your business on social media in 2025

In a world where attention spans are short and newsfeeds move fast, promoting your business on social media is no longer optional—it’s essential. But the old ways won’t cut it. Forget boring graphics and newspaper-style ads. In 2025, it’s about real connection, smart content, and showing up like you belong in the culture.

Finance

Is it better to rent or own your home in South Africa?

Renting offers flexibility that home ownership cannot match. If you’re uncertain about your future location or lifestyle choices, renting provides freedom to relocate without financial hurdles. Renters enjoy predictable monthly payments, unlike homeowners who face fluctuating costs from interest rate changes, maintenance expenses, and potential HOA special levies.

What does ‘self-liquidating debt’ mean?

Not all debt is created equal. While self-liquidating debt has the potential to build wealth and generate passive income, it’s not a guaranteed win. In this article, we break down what self-liquidating debt actually is, how it works, and why even ‘good debt’ still carries risk if not approached with planning and precision.

‘Bitcoin Witsand’ the new Bitcoin economy in South Africa

In the quiet coastal town of Witsand, a financial revolution is quietly unfolding. With fewer than 500 residents, this small South African community has achieved what many larger cities only theorize about: a functioning Bitcoin economy where cryptocurrency flows freely between businesses and consumers. As similar movements gain momentum in Plettenberg Bay and Stellenbosch, South Africa finds itself at the unexpected forefront of a global financial transformation—not driven by corporate titans or government mandate, but by small communities recognizing the practical potential of decentralized currency in their daily lives.

What does OPM stand for?

In business, finance, and entrepreneurship, you may have heard the term OPM thrown around—especially in conversations about investing, real estate, or building a business. But what does it actually mean? OPM stands for “Other People’s Money.” It refers to the

Personal Finance Strategies for Wherever You Are In Life

Whether you’re saving your first paycheck or planning for retirement, personal finance is about more than just budgets and bank accounts. It’s about aligning your money with the life you want to live. From understanding how your money loses its value over time to learning what an access bond can do for your financial flexibility, this guide breaks down the key steps to mastering your finances—at any age.

The camera phone

The camera phone transformed us all into photographers, but at what cost? As we scroll through endless feeds of perfectly curated moments, we’re left comparing our messy realities to others’ manufactured highlights. Perhaps our collective mental health crisis isn’t about social media itself—it’s about the infinite digital lens that turned authentic moments into performances.

Things Megan Google's

What's the best way to pack for a trip?

What’s the best way to pack for a trip?

The Art of Smart Packing Packing well is about more than just fitting everything into a suitcase—it’s about making your journey easier, smoother, and more enjoyable. Whether you’re preparing for a weekend getaway or a long-haul adventure, how you pack

What's the Best Workout Routine?

What’s the Best Workout Routine?

Define Your Fitness Goals The best workout routine is one that aligns with your personal fitness goals, lifestyle, and preferences. There isn’t a one-size-fits-all approach, but a well-rounded routine typically includes strength training, cardiovascular exercise, and mobility work. To get

What is the best dental routine?

What is the best dental routine?

The Best Dental Routine for a Healthy Smile A bright, healthy smile starts with more than just brushing your teeth. Your dental routine plays a crucial role in your overall health, and getting it right can prevent a wide range

THINK BIG

The only thing stopping you from doing everything you’ve ever wanted to do is doing it. All you have to do is Think Big. It’s that simple.